Logo for a Startup
You are designing a logo for a new company. They want to use the font as their primary wordmark across business cards, their website, and merchandise.
Font licenses are written in legal language most people skip. This reference translates the key permissions into plain language so you can check compliance in under a minute.
Last updated: January 2026 ยท License categories reflect common industry terms. Always read your specific license file.
Select how you plan to use the font. The results show which license types permit that use. A green check means it is generally allowed. A red cross means you need a different license type.
This combination is generally permitted. A desktop license lets you create static graphics, including printed materials like brochures, posters, and business cards.
A side-by-side look at what each major license type permits. This table covers the most common categories. Individual foundries may have different terms.
| Use Case | Desktop | Webfont | App | Broadcast | OFL |
|---|---|---|---|---|---|
| Static graphics (social posts, PDFs) | Yes | No | No | No | Yes |
| Website or blog (via CSS) | No | Yes | No | No | Yes |
| Print (brochures, posters, packaging) | Yes | No | No | No | Yes |
| Logo or wordmark | Yes | No | No | No | Yes |
| Mobile or desktop app | No | No | Yes | No | Varies |
| Video, film, or broadcast | Varies | No | No | Yes | Varies |
| E-book or digital publication | Varies | No | No | No | Yes |
| Selling products with font on them | Varies | No | No | No | Yes |
Walk through common project types and see which license you need. These examples cover the questions designers ask most often.
You are designing a logo for a new company. They want to use the font as their primary wordmark across business cards, their website, and merchandise.
You create YouTube thumbnails with bold text overlaid on images. The font is visible for seconds at a time in each video.
You are building an indie mobile game and want to bundle a custom UI font into the app binary for menus and in-game text.
You are self-publishing a novel and want to embed a decorative font in the chapter headings of your e-book file.
These are the violations designers commit without realizing it. Each one can result in a cease-and-desist or a retroactive license fee.
Many designers send print-ready PDFs to clients or printers. Some licenses restrict how the font is embedded. Read-only embedding is common, but editable embedding or embedding in PDFs that will be widely distributed can be a separate violation. Look for the word embed in your license file.
Some designers think that turning text into a PNG or screenshot avoids webfont licensing. This is a gray area. The font outlines are still being used to generate public-facing content. Most foundries consider this acceptable for small uses, but a site built entirely of text-as-images is risky.
Almost every commercial license restricts redistribution. Sending the .otf or .ttf file to a client, even for a project you were hired for, usually requires the client to have their own license. Adobe Fonts and Google Fonts solve this because the client can activate the font on their own account.
Free fonts can have licenses too. Some are free for personal use only. Some require attribution. Some use the SIL Open Font License which is very permissive but still has conditions (like not selling the font by itself). Always check the license file included with the download.
Most licenses allow logo use, but a few independent foundries restrict use of their fonts in registered trademarks. If your client plans to trademark the logo, read the license for any mention of trademark, mark, or logo restrictions.
Some webfont licenses cap monthly pageviews. If your site grows beyond that limit, you are in violation. Adobe Fonts includes unlimited pageviews. Google Fonts has no cap. Independent foundries on MyFonts or Gumroad may have tiers (like 100K, 500K, or 1M pageviews per month).
A quick summary of typical terms from popular font sources. Terms can change, so treat this as a starting point and always verify with the current license.
All fonts use the SIL Open Font License. Free for commercial use, web, print, logos, apps, and embedding. No attribution required (but appreciated). No pageview limits. Cannot sell the font by itself.
Best for: Any projectIncluded with Creative Cloud. Covers desktop use and webfont serving with unlimited pageviews. Logos and print are permitted. App and broadcast use requires separate licensing. Cannot share font files with non-subscribers.
Best for: Designers with CCSells fonts from hundreds of independent foundries. License type varies by foundry and product. Desktop, webfont, app, and broadcast licenses are sold separately. Always read the specific foundry's EULA before purchasing.
Best for: Premium fontsLicense terms vary widely. Some use standard EULAs, others write their own. Common restrictions include no app use, no broadcast use, and no logo trademarks. Personal-use-only licenses are common for budget fonts.
Best for: Read the fine printFollow this path to figure out which license type you need. Print it out and keep it at your desk.